BBDO Lanka (Pvt) Ltd, a member of the world’s largest ad agency group BBDO, strengthened its position as a leader of sustainable business practices in the region when they were awarded CarbonNeutral® certification for its 4th consecutive year. The certifications were awarded following an independent assessment and validation of its operations conducted by The Carbon Consulting Company (CCC) & The Sustainable Future Group (SFG), Sri Lanka's most recognised sustainability experts.
As part of their certification, BBDO Lanka has monitored and measured their Carbon Footprint via the use of comprehensive management plans. In addition, they have gone a step further they have offset their carbon footprint to ‘net zero’ in accordance with The CarbonNeutral Protocol by purchasing registered carbon credits in international markets. A two-time recipient of the coveted Campaign Asia-Pacific’s South Asia Agency of the Year award, BBDO Lanka launched Asia’s first mechanical air-filtering billboard back in 2012 and have been at the forefront of a number of notable environmental sustainability initiatives during the past few years.
Santosh Menon, CEO of BBDO Lanka, stated, “This is an unprecedented achievement for our agency. We are proud to say that we have been CarbonNeutral® since 2012. We are deeply commitment towards implementing sustainable business practices and feel that this internationally renowned recognition will help us stand out from our competitors as an environmentally conscious agency”
Sanith de S Wijeyeratne, CEO of CCC, who handed over the certification, remarked,
“We’re honoured to have partnered BBDO Lanka in helping them establish themselves as a frontrunner in environmental sustainability within the advertising industry over the past four years. They are one of our long-standing clients and have consistently demonstrated the ability to come up with innovative concepts and stand out in the competitive field of advertising. It is a truly impressive achievement on their part to showcase their long-term commitment towards sustainability, and in the process preserve our natural resources for coming generations.”