Awarding of Carbon Neutral Certification to (L) Arosha Perera – CEO, Leo Burnett Sri Lanka by (R) Sanith de S. Wijeyeratne - CEO, The Carbon Consulting Company.
Leo Burnett Sri Lanka was recently awarded the Carbon Neutrality Certificate after a thorough analysis of the manner in which the agency conducts its business operations keeping in mind the natural environment. This prestigious certification reflects the agency’s responsible approach to ensuring long term sustainability for itself and its stakeholders. The Certificate was handed over to Arosha Perera - CEO, Leo Burnett Sri Lanka. The CarbonNeutral® Protocol guarantees the integrity and credibility of clients’ carbon neutral certification and enables them to be certified CarbonNeutral®.
Leo Burnett was evaluated on factors such as Electricity Details, On-site Fuel Details, Fugitive Emissions, Inbound Third-Party Deliveries (Deliveries inward to the organization eg. Stationery, American Water, etc), Waste, Vehicles and Travel - Company Owned Vehicles, Vehicles and Travel - Leased Vehicles, Vehicles and Travel - Hired Vehicles, Foreign Travel and Employee Commuting Data Summary.
Commenting on the certification, the CEO of Leo Burnett, Arosha Perera, said, “We are proud to have earned the Carbon Neutrality Certification as it underscores our sustainable business outlook. By interweaving our sustainability goals with our financial and operational goals, we are creating win-win conditions for the agency to thrive into the long term. I believe this certification also drives greater self awareness amongst our staff when it comes to minimizing impact to environment or society at large, besides affirming that the agency has reduced its greenhouse gas (GHG) emissions. We hope to build on this certification further by streamlining our systems and processes to eliminate waste and inefficiencies.”
In addition, Sanith de S. Wijeyeratne - CEO, The Carbon Consulting Company, said, “The award of the globally recognized CarbonNeutral® certificate to Leo Burnett signifies that the organization has stepped upto the mark, by adopting a globally recognized protocol and methodology for the reduction of its carbo emissions to net Zero. Leo Burnett now joins an elite group of organizations that have meaningfully signified that they are working towards giving back to the planet for what they take out as a company. Being a leader and pioneer in the advertising industry, we firmly believe that Leo Burnett has set a new benchmark of environmental consciousness that other companies can emulate. We congratulate the entire LB team for their concentrated efforts.”
Used by thousands of clients in 32 countries, CarbonNeutral® certification is granted to businesses or organizations which have reduced their carbon emissions to net zero in accordance with The CarbonNeutral® Protocol. The CarbonNeutral® Protocol is the global standard for carbon neutral certification, providing the pragmatic guidance businesses need to build credible reduction solutions and offset greenhouse gas (GHG) emissions to net zero. The Protocol is revised and updated annually to reflect the changing requirements of both science and business.
The certification process is managed by Natural Capital Partners, which works with clients to combine business success with positive impact on the environment and society. Through collaboration with global project partners, the development of innovative solutions, and understanding the specific goals of its clients, the company delivers programmes for renewable energy, reducing carbon emissions, enabling water stewardship and protecting biodiversity.
*This article first appeared on the DailyMirror